QR Codes Helping Biz Grow 62% Businesses Expect

New Delhi: Nearly 62 per cent of businesses surveyed expect higher sales in 2025 due to QR-code focused initiatives, underlining the value of the dynamic codes in revenue generation, cus-tomer engagement and first-party data collection, according to a report by Uniqode.

The 'State of QR Codes Report' by the QR code platform features insights from over 600 busi-ness leaders. It emphasises that QR codes have expanded beyond convenience and increasingly become a business necessity.

“Notably, 62 per cent of businesses surveyed project higher sales in 2025 due to QR-focused ini-tiatives, including transforming physical spaces into digital assets that turn every surface into a point of sale, like interactive aisle endcaps or product packaging,” the company said in a state-ment. QR codes are quick response codes are essentially machine-readable arrays of black and white codes that reveal stored information when scanned with a reader. They are fundamental to customer-initiated interactions, as they turn physical points in the customer journey into two-way communication channels that promote engagement and provide valuable insights into consumer behaviour. According to the report, QR codes signal high-intent interactions, resulting in three-four-times higher engagement rates on linked pages, and 95 per cent of businesses confirm using those QR engagements to collect first-party data.